$1.5 Billion Raise in the Works

World Liberty Financial, a cryptocurrency platform backed by members of the Trump family, is seeking to raise $1.5 billion to form a public company dedicated to holding WLFI tokens.

According to a Bloomberg report, the firm has approached both cryptocurrency and technology investors for a treasury company structure designed to align with the recent trend of publicly listed digital asset holding firms. While the deal is still in development, sources suggest discussions with potential investors are moving quickly.

Riding the Wave of Institutional Crypto Investment

World Liberty joins a growing list of companies expected to raise an estimated $79 billion in 2025 for cryptocurrency purchases, with the majority of that capital expected to target Bitcoin.

However, analysts caution that the approach is riskier for less liquid assets like WLFI tokens, which may face more volatility and limited market depth compared to established cryptocurrencies.

WLFI Token Heads for Public Trading

Currently operating as a crypto-lending platform, World Liberty Financial also issues USD1, a dollar-backed stablecoin.

The company’s flagship WLFI token was initially structured as a non-transferable governance asset, used for voting within the ecosystem. Now, the project plans to make WLFI tradable on open markets, marking a major shift in strategy.

President Donald Trump is listed as “co-founder emeritus” on the company’s website. The Trump family’s broader crypto involvement includes Bitcoin mining ventures and plans for cryptocurrency exchange-traded funds, all tied to the World Liberty ecosystem.

The public company proposal could take the form of a reverse takeover of an existing shell company, a method often used to accelerate stock market listings.

USD1 Stablecoin and Rewards Program

A key driver for platform engagement is World Liberty Financial’s USD1 Points Program, designed to encourage use of its stablecoin.

The program rewards users for:

• Trading USD1 pairs on partner exchanges
• Holding USD1 balances over time
• Staking USD1 for yield on approved platforms

Future integrations are planned for DeFi protocols and mobile applications, expanding the earning opportunities. Partner exchanges will set specific criteria for qualifying transactions.

The initiative aligns with recent U.S. legislation signed by Trump that creates a clearer regulatory framework for dollar-backed stablecoins, benefiting issuers like World Liberty.

Political and International Links

The $1.5 billion fundraising target signals confidence in institutional appetite for altcoin investments beyond Bitcoin. However, liquidity for WLFI remains a challenge.

The New York Times has reported that World Liberty has profited from Trump’s official policies, including actions tied to a federal crypto stockpile. The company has also sold cryptocurrency to overseas investors in countries such as Israel and Hong Kong, raising questions about potential political influence through foreign capital flows.

Outlook

If successful, World Liberty’s fundraising would create one of the largest publicly listed altcoin-focused companies, blending crypto finance, political influence, and institutional investment. The move could also set a precedent for other token issuers looking to merge political branding with capital market access.